![]() ![]() “The campaign was used for user acquisition, and we mainly engaged with players through the app afterward,” explained Burke. “Snapchat gave us the opportunity to be the first advertiser using their app install product in the UK,” he said. “The campaign showed users a snippet of our TV commercial and prompted them to ‘play free now.’ They would then have the opportunity to swipe up and were conveniently redirected to our App Store listing so they could directly download the game.”īurke explained that InnoGames tries to be first movers when it comes to new marketing activity. “We ran the campaigns for three months, targeting males 21 or older and gamers with a focus on our game, Forge of Empires,” InnoGames performance marketing manager Marcus Burke told AListDaily. This may be an early indicator of greater success on the platform as it grows and InnoGames explores further uses with it. Marcus Burke, InnoGames performance marketing managerĪccording to the study published by the two companies, the Snapchat app-with the install feature in beta in the UK at the time-brought in 166 percent more post view installs than any other video platform. Whether it be on Facebook or less traditional platforms like Pinterest, InnoGames is always looking for new ways to experiment with social campaigns.Īs part of this experimentation, the MTG-owned game developer partnered with Adglow to promote the Forge of Empires mobile game on Snapchat using the install feature, which produced very impressive results. ![]()
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